According to a source close to Apple’s European retail channel, NativeMobile learned late Tuesday that Apple is not only “definitely” entering the wearables market, the company is aggressively gearing up to launch its inaugural smartwatch product well before Black Friday — the annual commerce frenzy that falls on the Friday after Thanksgiving.
If the information gleaned is accurate, Apple is planning to make the iWatch available to consumers on November 14th. However, the bigger internal debate at Apple, we’re told, involves when the company should unveil the product in question.
Earlier this week, we reported that John Gruber of Daring Fireball says Apple will unveil the iWatch next month. But, curiously enough, he didn’t say the device would actually be available in September. Why? It won’t be.
Given the production challenges Apple has reportedly encountered, iWatch may not reach consumers for several weeks after it’s officially revealed to the public, likely at a dedicated media event well after the iPhone 6 has soaked up its fair share of the spotlight.
We’ve also learned from information contained in Apple’s non-disclosure agreements with various big box retail partners that shipments of an unnamed and presently unavailable Apple product (presumably iWatch) will escalate into late November and early December, just as the holiday shopping season ramps up.
Although there remain conflicting reports on the entry level price points for iWatch, the consensus is that Apple’s low-end model will come with a price tag of $199.